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DETROIT (AP) — The National Football League is getting a new official automotive sponsor: Hyundai.
The automaker said the deal gives it a chance to show its products to the NFL's 188 million fans. Hyundai will launch its sponsorship during NFL kickoff activities on Sept,NFL Jerseys Supply. 10.
The Korean automaker announced the sponsorship deal Monday,Chile Jersey, replacing General Motors Co. The deal gives Hyundai the ability to use NFL trademarks in its marketing and access to big events year-round such as the Super Bowl,Cheap Jerseys, playoffs and the widely watched draft of college players.
"We value our relationship with the NFL and its fans,Stitched Jerseys, but have decided to focus our sponsorship resources in other areas in the future," GM said in a statement.
General Motors' GMC brand had been an official NFL sponsor,Wholesale China Jerseys, but the company confirmed that it has decided not to renew the deal.
"There is no better venue to reach consumers," Hyundai Motor America CEO Dave Zuchowski said in a statement.
Hyundai Motor Co. wouldn't disclose how much it's paying,Cheap NFL Jerseys China, but it's likely close to what GM spent, about $25 million per year. |
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