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Since its official launch several months ago the Wize Up HIV/AIDS Initiative has been impacting greatly in schools and other sections of society according to Vizion Sounds officials.Officially launched at the City Malls on October 25 of this year the project is the brainchild of the Vizion Sounds Promotions officials whose idea it was to fight the epidemic using musicians as instruments to attract and educate youths on HIV/AIDS issues.Under the theme ‘Wize Up be HIV/AIDS literate’ young entertainers will be visiting schools and communities across Guyana,Air Max 98 Gundam 2018, taking the message of abstinence and responsible sexual behavior to young people.Brochures, pamphlets, CDs and other educational materials will be distributed.Vizion Sounds is one of the leading promoters of Guyanese talent and has been producing music in Guyana for more than ten years.According to one of its executives, the company feels that having a captive audience of young people it is their civic responsibility to deliver positive messages to that audience.The project will see the distribution of CDs in schools and villages where the likes of artistes Edward Neblett,Cheap Air Force 1, Ballys,Nike Air Max 97 Silver Bullet, Alabama, Typheon Abensette, Girlie Persaud and Fojo would be delivering live performances followed by presentations on HIV/AIDS. Abstinence is the main focus of the project, which will run for one full year.The Wize Up Initiative will be featured in schools countrywide. Using this project Vizion Sounds is using musicians and entertainment to educate youths against the spread of HIV/AIDS as well as acquainting them with preventative measures and safe sex practices.So far,Nike Off White The Ten, the initiative has been taken to the Albouystown District, several other city locations and will soon go to Linden, Berbice and hinterland areas. If all goes well the project heads to the Lethem District next January.Officials at Vizion Sounds have indicated that since its implementation,Nike Roshe Run Women, that project is definitely attracting wide scale attention of youth particularly those in their early and late teens. According to the Vizion Sounds management team, the idea of using entertainment to educate youths on the epidemic has worked well.Musicians are required to give a live cultural performance before launching into verbal educative speeches and messages relating to HIV/AIDS.The endorsees used at the official launch were Alabama, Typheon Abbensette,Nike Air Max Shoes For Women, Girlie Persaud, and Ballys.This project aims to promote AIDS\HIV awareness within the schools, rural areas and among underprivileged youths within their various communities, and to promote gender equality and address gender norms and relations to reduce the vulnerability of women and girls, involving men and boys in this effort.It is also geared at promoting widespread knowledge and awareness of how HIV is transmitted and how infections can be averted, promoting the links between HIV prevention and sexual and reproductive health, and supporting the mobilization of community-based responses throughout the continuum of prevention, care and treatment.The project also aims to promote programmes targeted at HIV prevention,Air Max 97 Wholesale, the needs of key affected groups and populations, including women and girls, youth, men who have sex with men, sex workers, people living in poverty, prisoners, migrant labourers (e.g. miners) and the indigenous populations.