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By Kiana Wilburg There’s nothing wrong with investing money in television advertisements or social media promotions. But any true entrepreneur worth his or her salt would know that diversity in advertising campaigns is vital.Some of the promotional cups done by BranderZ Guyana.And while all the commercials in the world can be helpful, sometimes you need something tangible for your product promotions or trade show.Promotional products convey priceless brand impressions at an economical price, and that’s an inescapable reality. This just happens to be BranderZ Guyana’s area of expertise.This young company located in Georgetown has been making a lasting impression with its customers in just a short space of time. It is run daily by Martin Brock and his endearing wife, Amanda.Apart from his love of his two children, Amy and Alexander, Brock said that he is motivated everyday to do his job because he is afforded an exciting opportunity to embark on a creative journey each day.The 40-year-old explained how he is on a mission to take the business of promotional products to new heights.HOW IT ALL GOT STARTEDBranderZ Guyana CEO,NFL Jerseys China Cheap, Martin Brock, alongside some of his company’s promotional T-shirts for Guyana’s upcoming 50th Independence Day celebrations.The former student of Bishop’s High School said that the idea of getting involved in the promotional products industry all got started from an idea given to him by a dear friend. He said that he was informed that Digicel, for example, is one of the good customers in such a niche market.Brock who had already started with his wife a company, Corporate and Executive Gifts, decided to try their hands at the promotional products sector. They soon realized that they were on to a money-making venture.He said,Wholesale Jerseys, “When we got everything in order, we approached Digicel and they jumped on board immediately. They made a big order too. At the time we were doing engraving and other works.”The father of two said that he eventually lost Digicel as a customer as they changed their policy and began to outsource their items.But that did not discourage him at all. He said that he and his wife pursued other big clients and were able to secure the likes of Republic Bank, the Guyana Lottery Company, Western Union, Industrial Supplies Guyana, Wartsila, and Neal and Massy. They have maintained these as valued customers even to this day.Brock said, “Because of the outstanding support we have received from Republic Bank, we were able to open up BranderZ Guyana last year November and stock copious supplies of items, locally.”The businessman said that the company at first started by outsourcing its products and the number of special works it did on promotional products but now they have been able to acquire the necessary equipment to do these works independently and on a larger scale.BENEFITSBrock contended that promotional merchandise, branded with a company’s name and/or logo should be considered an investment and part of an entity’s marketing budget.He said that they are not only for companies that attend trade shows, even though that might be what they are best known for.The businessman said that giving promotional gifts to current and potential customers can aid in branding, improve their opinion of the company, helps them to remember the products or services, will make them more likely to buy from the entity.He said that it is also less expensive and more effective than other forms of advertising and marketing. Brock stressed that the best part about promotional gifts is that they are kept for a long period of time by customers and this he intimated, helps with branding.Brock noted that a goal for businesses, big and small, is often brand recognition and when this is taken into consideration, promotional products prove to be a simple tool that can help increase brand awareness for a small business.He said that while business cards will always be an incredibly valuable business staple,Wholesale NFL Jerseys, promotional products are a fun, creative way to showcase a company’s contact information. Instead of just leaving a potential customer with your business card, for example, he said that a businessman may want to consider leaving behind their business card in addition with another tangible, branded product.The BranderZ Guyana CEO also expressed that the diversity in promotional products is a powerful marketing platform for reaching the masses which all businesses should make use of.SERVICES PROVIDED“We offer a number of services here at BranderZ Guyana. We do embroidery, heat transfer, vinyl printing,Cheap Stitched Jerseys, foil printing, ID cards,Cheap NFL Jerseys China, screen printing, engraving, specialty printing on almost all promotional products such as clothing, cups,Cheap NFL Jerseys, pens, mugs,NFL Jerseys Paypal, umbrellas, key rings, badges etc,” related the 40-year-old.Brock also intimated that his company has for some time, invested in importing a range of products so that customers can enjoy the benefit of seeing the type of product that they would be interested in as opposed to going through a catalogue.“Sometimes it is mind-boggling, given the thousands of varieties of items we import. It is a logistical nightmare because what are the chances of you walking into any given store and seeing 40 different pens and the one out of that set you like is the one which they don’t have?” questioned the entrepreneur.He added, “The odds are very high and sometimes, entities find themselves in that position and we just refuse to be in that place. It is a challenge but we are determined to cater to the needs of the customers. Companies in Guyana would not take that risk but we are crazy enough to do it.”The businessman said that what sets his company apart from others that are involved in the same line of trade is their amazing team work.He said, “We have also invested heavily in all the things needed to produce quality work and our minimum quantity is one. Regardless of how large we get, that will always be our trademark because some companies only allow you to do at least five or more products at a time but we are willing to do one. It is about producing a service at the end of the day and not just raking in the quick dollars. Here at Branderz Guyana, we love what we do.”Brock added that he takes the time to meet and greet clients when they visit his company. He asserted that he takes pride in going through the creative process with them.With regard to business development in Guyana, Brock says that it has been an uphill battle in past years but now, it appears that there is a leveled playing field.“Before, it was all the old boys who got the contracts for promotional products from certain major state entities but now we are seeing massive changes.“Ministries are now asking us to provide work and quotations, the United Nations and UNICEF are also on board with us and the playing field is now open. We are of course happy about this because as I said, this is more than just a job we come to get done every day. For us, it is about providing quality service and products.”