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The model launches include the Chevrolet Silverado, which began arriving in showrooms this summer. It's GM's top-selling vehicle and an important profit center for the company, which makes an estimated $10,000 per truck. NFL games traditionally draw large audiences of male viewers,Air Max 720 Pas Cher, who are typical pickup truck buyers.
The game, the first outdoor cold-weather Super Bowl, will be televised on the Fox network.
The automaker says its Chevrolet brand is returning to next year's Super Bowl because the game falls in the middle of several new model introductions,Nike Just Do It Scarpe.
On Friday, however,Wholesale Vans Shoes For Sale, GM announced that it had reversed course, saying that the Feb. 2 game at MetLife Stadium in East Rutherford,Air Max 720 Womens UK, N.J., comes as the Chevrolet brand is rolling out a dozen new models. The rollouts started at the middle of this year and run to the end of next year.
GM announced in May of 2012 that it was walking away from this year's National Football League championship game, saying a price increase from the CBS network was too steep. At the time, the automaker said it couldn't justify spending well over $4 million for 30-second TV spot.
This year's Super Bowl ranked as the third most-watched program in U,China Jerseys.S. television history. The Nielsen Co. said an estimated 108.4 million people watched the Baltimore Ravens' 34-31 victory over the San Francisco 49ers.
DETROIT (AP) — General Motors Co. is bringing its ads back to football's biggest game.
Later the company dismissed the marketing director who made the decision, largely related to a huge advertising contract with Manchester United, the British soccer club.
"The timing of Super Bowl XLVIII lines up perfectly with our aggressive car and truck launch plans," Tim Mahoney, Chevy's marketing chief,Kanken Backpack Cheap UK, said in a statement.